Our programs often begin with VOC as deeply understanding customers is the foundation for growth and transformation. We design and implement platform-agnostic research that separates the signal from the noise, revealing loyalty and defection drivers through predictive analytics for rich, actionable insights.
Customer Portfolio Analysis
We analyze customers into value-derived portfolios that distinguish the needs of High Value Customers. Understanding value-based portfolios can allow for more precise simulations to maximize growth strategies.
Market & Customer Segmentation
Segmentation is an important diagnostic to design experiences and engage with customers in ways that prioritize what is important to them. Through customer journey analysis and other techniques, we deliver blueprints for differential treatment reflecting unique wants and needs that drive segment growth.
Brand & Experience Alignment
How your company brand is conveyed and its impact on shareholder value is essential to growth. Through audits, competitive intelligence, research and benchmarking we identify brand opportunities to contribute to effective, efficient and more profitable growth as well as where it may be unintentionally working against those aims.
Digital Engagement Strategy
From website and digital ecosystem retooling, we assure clients' digital engagement platforms are benchmarked and improvement opportunities identified to support brand building, customer acquisition, retention and expansion goals. Digital marketing assessment and campaigns advance clients’ growth goals within a measurable framework that drives continuous improvements via data-driven decision making.
Digital transformation and AI provide unique challenges to those designing workforce architecture and strategy. We understand essential growth capabilities and include recommendations on in- or out-sourcing models against global strategies and budgets.
Change & Culture Management
Active change and culture management are essential for transformation and growth, and leadership driving this is often the difference-maker in success. We design growth change aligned to best practices in human-centered design as well as a client's cultural nuances.
